I was a Product Manager. From Indonesia. With a strong focus on design & growth building 0 → 1 products in consumer apps & SaaS.

Built

Supadrop—prev. Product at LINE

a software artisan (if i need to put a title to my role).

not because i write beautiful code, but because i care about the look, the feel, the experience of how software should be designed and used.


now i approach software as an art project.


neither any of my previous work here nor the current work reflects my taste.


i believe great software should be a joy to use, opinionated, familiar but feels different, it feels like a play, blazing fast and built to last. it has all the small, unnoticeable details. it has hard constraints and takes an unreasonable number of hours to craft. it requires off-screen time to realize what matters. you use it every day and iterate tons of times yourself before you put it out here. when done right, it shifts a specific behavior, ultimately makes users feel good, and share it with friends in a heartbeat.


crafting one on the side.

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I was a Product Manager. From Indonesia. With a strong focus on design & growth building 0 → 1 products in consumer apps & SaaS.

previously Product at LINE

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